Betabeat emailed men and women whose profiles are being sold on SaleDatingProfiles. Only five people responded, none of whom knew their profiles were for sale. One of the very first matches was the most promising: With services like Dating Factory , WhiteLabelDating or World Dating Partners , you can tap into a large database, slap your logo on top, and advertise that you have hundreds of thousands of members. But every new dating site faces the same problem: In exclusive dating as in life generally, much comes down to happenstance. Angela, who asked that her last name be withheld, has been dating online for years. One distinctive newcomer in London is The Sloane Arranger, catering to a set that founder Lara Asprey defines as much by shared values as by type of education or physical appearance. It was pounds, of course; we were sitting in a Chelsea pub, not in the West Village. None of this adequately explains why per cent of the fees needed to be paid up front.
Yet my matchmaker was very good at not using aggressive sales tactics. Daniel Pembrey is an author and freelance features writer. Understandably, everyone wants to put their best side forward on paper and in photos; profiles tended to be of little use ahead of dates. As new people sign up for your site, their profiles get copied into the main database to be reused by other sites. I was drawn to the idea of a personalised service that would be discreet yet effective, so I used the web instead to search for a traditional matchmaker. Most matchmakers I came across were clearly seeking wealthy, international clients, typically with offices in Mayfair. Then, a house call. Harry Lin, a year-old in Switzerland, noticed that a profile he started at Jumpdates. One of the very first matches was the most promising: With services like Dating Factory , WhiteLabelDating or World Dating Partners , you can tap into a large database, slap your logo on top, and advertise that you have hundreds of thousands of members. Discretion and privacy are understandably sought by all involved, making it hard to get a reliable gauge of the success rate of these services before joining — or even indeed how they operate. World Dating Partners, an year-old service based in the U. A contrarian, non-commercial streak in me embraced the romanticism of it all. However, matchmaking is different. I was about to find out. Betabeat emailed men and women whose profiles are being sold on SaleDatingProfiles. And keep your sense of humour. Finally I offered alcohol. Matchmakers meet clients in person for just a couple hours of their lives, and feedback given after each date does little to alter this reality. Then, Tinder came along. Take your time; look at other options, she advised, while emailing me teaser profiles: She enjoys walking, family, socialising. Far more effective for me have been events where it is possible to meet several people on the same night. Copyright The Financial Times Limited Matchmaking services are emerging with increasingly adventurous fee structures — particularly in central London, which has more than its fair share of wealthy singles. Now in my 40s, after my time in the City, I worked as a dealmaker for a large, ambitious internet company in the US, before realising a long-held dream of becoming a published author. Targeting vs the comfort of crowds Most dates were pleasant enough.
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