Independent evaluators then rated the characteristics as either searchable or experiential. Yet we need not be passive victims of our circumstances. In both conditions, men and women mentioned more experiential traits—nearly three times more for dating partners and almost five times more for spouses. Start-up companies now meet with investors, pregnant couples interact with doulas, and homeless dogs court potential owners, all using the speed-dating format. They make split-second decisions on matters of the heart, creating a pool of information on one of the more ineffable yet vital questions of our time—how we select our mates. One speed-dating company in New York City, for example, holds a gathering almost every day. Participants presented with a broad array of potential partners more closely aligned with their anticipated ideal did not experience greater emotional satisfaction than when presented with fewer options. Lenton and University of Essex economist Marco Francesconi analyzed more than 3, dating decisions across 84 speed-dating events. Very generally speaking, good looks and youthful vigor are indeed useful metrics for mating because they signal health. Results observed in the world of online dating support this finding. This effect was particularly strong when individuals were faced with a large number of partners. We cover a large portion of Illinois and no one connects Chicagoland singles like we do! Some items can be found with a simple search targeted at objective qualities. Chicagoland Singles focuses on providing members with a comprehensive, personalized matchmaking experience. They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.
Independent evaluators then rated the characteristics as either searchable or experiential. Participants presented with a broad array of potential partners more closely aligned with their anticipated ideal did not experience greater emotional satisfaction than when presented with fewer options. In an upcoming book, Lenton, Fasolo and their colleagues summarize the key message of recent research: Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating. Yet we need not be passive victims of our circumstances. They make split-second decisions on matters of the heart, creating a pool of information on one of the more ineffable yet vital questions of our time—how we select our mates. Lenton and University of Essex economist Marco Francesconi analyzed more than 3, dating decisions across 84 speed-dating events. Annual income and body mass index, after all, cannot give you that warm, fuzzy feeling inside. Some items can be found with a simple search targeted at objective qualities. As it turns out, I like to talk—a lot. A study in by Lenton and Barbara Fasolo of the London School of Economics and Political Science indicates that participants often misjudge how the number of options available to them will affect their feelings. This article was published in print as "Shopping for Love. So-called search goods include laundry detergent and vitamins. In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options. In both conditions, men and women mentioned more experiential traits—nearly three times more for dating partners and almost five times more for spouses. When the little buzzer went off after three minutes, I often found myself still trying to explain to my bedazzled dating partner why my last name has four syllables it is Dutch. Yet if lifelong love is what you are after, a smorgasbord of singles might propel you to make stereotypical selections. For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement. In a study published in psychologist Dan Ariely of Duke University and his colleagues set out to demonstrate that when it comes to dating, people are the ultimate experience goods. The authors found that when the available prospects varied more in attributes such as age, height, occupation and educational background, people made fewer dating proposals. In a typical speed-dating event, participants pair off at individual tables and chairs for a few minutes of conversation. Decisions, Decisions Traditional dating can seem haphazard, contingent on seemingly minor details such as whether you signed up for the right yoga class or patronized the same bar as your future love interest. Online dating, too, has its drawbacks, requiring hours to sift through profiles and craft careful introductory e-mails before arranging to meet in person. Even if meet-and-greet matching events might seem like the most efficient way to comb through many options at once, a wealth of data reveals that the context in which we make a choice weighs heavily on the outcome. These rules of thumb are evolutionarily adaptive, however, and not necessarily a bad thing. Millions of years of experimentation with different heuristics, conducted in a range of environments, have led us to learn which ones are most effective.
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